What is AI workflow automation?

AI workflow automation connects your systems and eliminates repetitive tasks using tools like n8n, Make, and AI APIs. A typical company saves 20–40 hours per week automating data entry, report generation, and initial customer support.

How long does it take to build an intelligent chatbot?

A RAG chatbot trained on your company's knowledge base takes an average of 2–4 weeks to go to production. It resolves 60–80% of customer queries automatically, 24 hours a day.

Which systems can be integrated with AI?

Virtually any system with an API: CRMs like HubSpot and Salesforce, ERPs, e-commerce platforms, WhatsApp Business, Google Workspace, helpdesks, and legacy systems via custom endpoints.

What size companies do you work with?

Primarily SMBs of 5–100 people who want to scale without proportional hiring. This size has enough repetitive processes to justify automation, yet is agile enough to implement changes fast.

How does the initial consultation work?

30 minutes, no commitment. You share which processes take up most of your team's time and I map which have the highest automation potential with estimated ROI. You leave with a concrete opportunity map.

Hugo Coelho | AI Automation Consultant & Senior Web Developer

Sound familiar?

Your team is great.
The processes are holding them back.

30+ hours a week lost to repetitive tasks

Copying data between systems, generating reports, answering the same questions — time that could go toward actual value-creating work.

Growth requires hiring — but the margin doesn't allow it

Volume increases, the team gets overwhelmed. AI absorbs that growth without proportional cost.

Systems that don't talk to each other

CRM, ERP, spreadsheet, WhatsApp — each in a silo. The data exists, but someone copies it manually every time.

What I do

Services

From idea to deploy — implementations that work in production, not just in demos.

AI Chatbots

Your support never sleeps.

60–80% of queries resolved without a human.

RAG chatbots trained on your knowledge base — integrated with WhatsApp Business, your website, Slack, or any channel. Responds accurately 24/7, escalates to humans when needed.

2–4 weeks to production

Workflow Automation

Stop copy-pasting between systems.

Save 20–40h/week per team.

Workflows with n8n and Make.com connecting CRM, ERP, spreadsheets, email, and WhatsApp. Leads captured, reports generated, notifications sent — all automatic.

2–6 weeks per project

Custom AI Integration

Your existing systems + modern AI.

No rip-and-replace needed.

I connect your current stack to AI APIs via custom integrations. Data analysis, content generation, automatic classification, and smart decisions directly in your systems.

4–12 weeks per scope

Web Development

From idea to deploy.

Websites, systems, e-commerce and e-learning.

Websites, web systems, e-commerce, and e-learning platforms — from design to code. WordPress, React, Node.js, PHP. Always responsive, fast, and integrated with your tools.

2–8 weeks per project

Dashboards & Analytics

Your data, in real time.

From GA4 to BI — see exactly where your results come from.

Custom dashboards with Metabase and Power BI integrated with your CRM, ERP, and Google Analytics. Conversion tracking, funnels, and KPIs at your fingertips — no spreadsheet, no waiting.

2–5 weeks per project

CRM & Sales Pipeline

Your pipeline that runs itself.

Lead scoring, follow-up and proposals — automated.

I implement and automate HubSpot, Salesforce, Pipedrive, and RD Station. Automatic lead enrichment, email cadences, proposal generation, and omnichannel integration.

3–8 weeks per project

Hugo Coelho — AI Consultant & Senior Web Developer

About

15+ years building.
Now automating.

Computer Science graduate and Software Engineering postgrad, I've been building web systems since 2009. I've delivered 75+ projects — websites, e-commerce, systems, and e-learning platforms for clients across Brazil.

Today I use this technical foundation to build AI solutions that actually work in production — not just in demos. The combination of deep system integration experience with modern AI expertise is rare, and it's exactly what your business needs to automate safely.

75+

Projects delivered

33+

Certifications

15+

Years of experience

400h

Course hours

AI Automation

Featured Cases

Projects that shipped and are generating results right now.

AI · n8n · Lead Enrichment

AI Lead Enrichment Pipeline

Workflow that captures leads, pulls public data via API (LinkedIn, company registry, verified email), scores them automatically and feeds the CRM with a complete profile — zero human intervention.

3× faster qualification · −18h/week saved by sales team

AI · RAG · WhatsApp Business

AI Customer Support Chatbot (RAG)

A distributor with 3 support agents answered the same 40 questions every day. We trained a RAG bot on the company's manuals and FAQ — integrated with WhatsApp 24/7, with intelligent human escalation when needed.

70% of queries resolved without human · −28h/week

AI · Salesforce API · Dashboard

Salesforce Dashboard with AI Insights

A B2B company's leadership spent 4h/week building sales reports in Excel. We integrated the Salesforce API and added an AI layer that generates daily insights in plain English at 8am — revenue, pipeline, and anomalies detected automatically.

Real-time insights · −4h/week of manual analysis

Portfolio

75+ projects delivered

Websites, e-commerce, systems, and automations — a selection of key projects.

AIn8nCRM

AI Lead Enrichment Pipeline

A B2B software company captured leads via form and WhatsApp, but the sales team wasted 2h/day manually filling data into the CRM. We automated capture, queried LinkedIn, company registry, and verified email via API, scored each lead with AI, and pushed everything to HubSpot with a complete profile. The team now receives leads ready to contact — without copying a single line.

−18h/week3× faster

AIRAGWhatsApp

AI Customer Support Chatbot (RAG)

A distributor with 3 support agents answered the same 40 questions repeatedly — return policy, tracking, payment options. We trained a RAG chatbot on the company's manuals, commercial policies, and FAQ. In 3 weeks it was live on WhatsApp Business, answering accurately 24/7. Complex cases are automatically escalated to humans with full context already filled in.

70% without human−28h/week

AISalesforce APIDashboard

Salesforce Dashboard with AI Insights

A B2B SaaS company's commercial leadership needed weekly reports that took 4h to build in Excel. We integrated the Salesforce API, aggregated revenue, pipeline, and win rate in real time, and added an AI layer that generates daily insights in plain English — it detects stalled deals, highlights growing segments, and suggests actions. The report that took 4h now arrives automatically every day at 8am.

Real-time−4h/week

AIAutomationHealthcare

Multi-channel Scheduling for Medical Clinic

A medical clinic with 6 specialists received booking requests via WhatsApp, phone, website, and health plans — all handled by a single overwhelmed receptionist. We deployed an AI engine that unifies all channels, understands natural language ("I'd like to see Dr. Ana on Friday afternoon"), checks real-time availability, and confirms the appointment. Automated reminders reduced no-shows by 62%.

−62% no-shows+40% occupancy

Bunavu — Perfume & Cosmetics Online Store

E-CommerceWooCommerceShipping API

Bunavu — Perfumes & Cosmetics

Bunavu needed a store that conveyed sophistication and converted well on mobile. We built a custom layout with transparent checkout, real-time shipping calculation via postal API, integrated inventory control, and automated transactional emails. Six months after launch, cart abandonment dropped 31%.

bunavu.com.br

E-CommerceWooCommerceInventory

Xuli Store

A streetwear t-shirt brand that grew on Instagram and needed its own store to stop relying on marketplaces. We delivered a complete store with product variations (size/color), inventory control, automatic shipping, and an order panel the team operates without technical support.

xulishirts.com.br

WordPressHealthcareInstagram Feed

Furquim Orthodontics

A leading orthodontic clinic needed a website that conveyed trust and captured patients online. We built an institutional site with a before/after gallery, integrated Instagram feed, appointment booking form, and local SEO optimization. In 3 months, contact inquiries from the site tripled.

furquimortodontia.com.br

WordPressFinanceBlog

Além do Trade

A financial education and day trading portal that needed to migrate from an outdated design to a modern content platform. We converted the PSD layout into a custom WordPress site, integrated social media, optimized for SEO, and delivered a blog with categories, search, and newsletter — all managed by the team without a developer.

alemdotrade.com.br

WordPressCoachingConversion

Anderson Correia — Executive Coach

An executive coach who built a strong LinkedIn audience but had no central hub to convert that traffic. We developed a personal website with a services page, video testimonials, blog, and a discovery call form integrated with Google Calendar. The site became the primary channel for closing new coaching contracts.

andersoncorreia.com.br

WordPressBilingual PT/ENFestival

MovieRio Film Festival

A Rio de Janeiro film festival with national and international audiences needed a bilingual site to serve as the programming hub. We built a WordPress site with full PT/EN support, a film and sessions grid with category filters, online accreditation, and social media integration. The site handled traffic spikes during launch without a single outage.

movierio.com.br

WordPressOnline Catalog

Longuilar — Online Catalog

A hardware and finishings company that sent PDF catalogs by email every week. We built an online catalog in WordPress with product search, category filters, and an update system the sales team manages themselves — no developer needed for every price change or new product.

longuilar.com.br

WordPressExperiencesB2B

Day One Experience

A corporate team building and experiences company that closed contracts by referral but had no digital presence. We built an institutional site with an experience portfolio, event gallery, a custom briefing form, and WhatsApp Business integration for initial lead qualification.

dayoneexperience.com.br

WordPressEcotourismBookings

Sítio Saramandala

An ecological retreat in Sarapuí, São Paulo, with geodesic domes and immersion programs. The site needed to capture the unique experience of the space and make bookings easy. We built a cinematic gallery site, individual experience pages, an events calendar, and a WhatsApp booking button with a pre-formatted message per accommodation type.

sitiosaramandala.com.br

WordPressServicesB2B

Evolution Serv

A building maintenance services company that relied on flyers and referrals to acquire clients. We built an institutional site with a service portfolio, an online quote request area, and Google Maps integration to make contact easier by region.

Landing PageHTML/CSSPSD to HTML

Eu Sou Icaros — Manifesto

A music and art cultural project that needed an impactful landing page for the online launch of a manifesto. The designer delivered the PSD and we coded it in pure HTML/CSS — scroll animations, background video, countdown to launch, and a sign-up form. The page was live for 72 hours and collected over 2,400 signatures.

eusouicaros.com.br

WordPressLocal SEOLead Gen

Flash Leafleting

A flyer distribution company that ironically had no website. We built a lead generation page focused on local SEO, with customer testimonials, an interactive coverage map by neighborhood, and a fast quote form. Within 30 days the company started receiving organic contacts from Google for the first time.

Web SystemAsset ManagementInventory

Fixed Asset Management System

Web system for complete management of a company's physical assets — asset registration with photos, location, responsible person, and maintenance history. Built with React and Node.js, with a reporting panel and Excel export.

Web SystemInventoryAlerts

Inventory Control System

Inventory management platform with product registration by category, inflow/outflow tracking, minimum stock email alerts, and a movement dashboard. Mobile-responsive interface usable on a smartphone in the warehouse.

WordPressInstitutional

Escola Gnóstica

Institutional site for a philosophy and spirituality school — course presentation, events calendar, article blog, and class enrollment form. Sober, accessible design tailored to the institution's audience.

WordPressInstitutional

CEAC

Institutional site for a training and education center — course structure, faculty profiles, location info, and online enrollment form. Google Calendar integration for class schedule publication.

WordPressMusic

Studio K

Website for a music studio featuring a production portfolio, artist profiles, show schedule, and an integrated audio player for track previews. Immersive layout with strong visual identity and full mobile compatibility.

E-Learning PlatformReactNode.js

LearnHub — E-Learning Platform

Custom e-learning platform — course, module, and video lesson management, student progress tracking, automatic certificate generation, and an instructor dashboard. Payment gateway integration for enrollment sales.

What they say

Clients

★★★★★

"Hugo delivered a website that truly reflects our identity. Professional, punctual, and very attentive to detail. I recommend him without hesitation."

Dr. Furquim

Furquim Orthodontics

★★★★★

"The work was impeccable — deadline met, clean code, and quick support when we needed adjustments after launch."

Bunavu Team

Bunavu Perfumes & Cosmetics

★★★★★

"We needed a robust bilingual platform and Hugo delivered exactly that. Beyond the tech, he understands the business — that makes all the difference."

MovieRio Team

MovieRio Film Festival

FAQ

Frequently asked questions

AI workflow automation connects your systems and eliminates repetitive tasks using tools like n8n, Make, and AI APIs. A typical company saves 20–40 hours per week automating data entry, report generation, and initial customer support.
A RAG (Retrieval-Augmented Generation) chatbot trained on your company's knowledge base takes an average of 2–4 weeks to go to production. It resolves 60–80% of customer queries automatically, 24 hours a day.
Virtually any system with an API: CRMs like HubSpot and Salesforce, ERPs, e-commerce platforms, WhatsApp Business, Google Workspace, helpdesks, and legacy systems via custom endpoints.
Primarily SMBs of 5–100 people who want to scale without proportional hiring. This size has enough repetitive processes to justify automation, yet is agile enough to implement changes fast.
30 minutes, no commitment. You share which processes take up most of your team's time and I map which have the highest automation potential with estimated ROI. You leave with a concrete opportunity map, regardless of whether you hire me.

I build systems.
Connect data.
Automate processes.

Your team is great.
The processes are holding them back.